FMG sponsors a range of local, industry and community events and initiatives. We want to give back where it counts, so we’ve developed simple guidelines to help with your sponsorship application.  

What we sponsor

FMG supports rural New Zealand with a range of sponsorship support available from merchandise and attendance to financial contribution for:

  • Organisations, events and conferences with a rural base or ties to the rural sector, these include the Deer Industry Conference, Romeo Bragato and the Beef Expo
  • Community events, including A&P Shows and regional farm focus groups.

Community sponsorship

We believe in investing back into the communities we grew up in and know how important it is to be there for local events - not just the big ones.

You may have seen us out and about in your area, at dog trials, a golf day, an A&P show, club fundraising night, or maybe the school agriculture day. If you’re interested in applying for community sponsorship contact your local FMG office.

FMG Stadium Waikato

FMG Stadium Waikato is the country’s first stadium with naming rights to recognise the region in its name. Recognising the importance of the Stadium to the community FMG has partnered with the Hamilton City Council to create a unique partnership that’s ‘here for the good of the country’.

Arguably the country’s best turf and purpose built outdoor rugby stadium, FMG Stadium Waikato is situated in the heart of New Zealand’s dairy producing country - Waikato, making it an iconic landmark in one of the country’s fastest growing regions.

It regularly hosts rugby matches, All Blacks tests, as well as rugby league and football matches. In 2017 the Stadium will host the Chiefs vs. the British & Irish Lions

With seated capacity of over 32,000 people; the venue also hosts a variety of entertainment and community events.

FMG Stadium Waikato is the proud home of:

  • Waikato, Taranaki and the Bay of Plenty’s Super 15 rugby franchise, the Chiefs
  • Waikato’s ITM Cup rugby team

Join us

Get visitor information about FMG Stadium Waikato on the official FMG Stadium Waikato website.

You can also find info on corporate entertaining, as well as options if you are looking for a Function Centre for your special event.

Guidelines for regional and industry sponsorship

If you’re applying for a rural sector sponsorship there are a few things to think about before you get started.

What we look for

When we assess applications we consider:

  • whether your event or initiative aligns with our support of rural achievement
  • the event’s history including its reputation and attendance
  • who your target audience is and how you’ll reach them
  • how FMG will be involved
  • how we’ll be recognised as a sponsor, including naming and branding rights, and regional public relations opportunities.

Remember the more detail you include in your application, the sooner we can get back to you.

How to apply

If you’re applying for sponsorship for a community event such as a fundraising night or an A&P show, contact your local FMG office.

If you are applying for sponsorship for a larger regional or industry event, allow at least three to six months between submitting your application and the start of your event. This gives us time to complete the process and for any negotiations needed to plan FMG’s participation.