FMG, New Zealand's leading rural insurer, is now a certified B Corp, becoming the only General Insurer in the country to achieve this globally recognised accreditation.
Being B Corp certified means that FMG meets some of the highest standards of verified, social and
environmental performance, transparency, and accountability in the world. As a globally recognised
and respected independent standard, being a ‘B Corp’ helps ensure FMG continues to do what’s right
by its clients and Members and delivers the Mutual’s Purpose of providing a ‘better deal’ for rural New
“Achieving those outcomes for our Members starts with us” says FMG CEO, Adam Heath. “It means
attracting and retaining the best people so we can continue to provide fit-for-purpose advice and
insurance solutions, backed by great service. Partnering with like-minded suppliers is also key, so we
can all ‘do our bit’ for our people, local communities and the planet”.
"As a mutual insurer with a legacy and history stretching back 118-years, FMG has always been
committed to the wellbeing and prosperity of rural communities, so achieving B Corp certification is a
natural extension of this. Regardless of what the future may bring, we remain committed to being a
Purpose-led and Values-based insurer focused on doing well by doing good for all of our
“New Zealand’s farmers and growers are working hard to be the heroes of this country’s sustainability
story, and our clients expect businesses like FMG to lead by example”, says Adam.
“As a licenced insurer, FMG is also committed to climate-related disclosure and reporting standards,
adding another level of assurance for the Mutual’s approach to remaining a sustainable insurer and
Many of FMG’s strategic partners, including reinsurers, are also committed to Environmental, Social,
and Governance frameworks, ensuring that they too are building sustainability into their businesses,
helping them to take a longer-term view.
“Achieving B Corp certification is a compelling demonstration of FMG’s commitment to resilience and
sustainability across the entire Insurance Value Chain”, says Adam.
As a B Corp, FMG joins a global movement of businesses committed to using their influence and
resources to make a meaningful difference. That group includes several well-known Kiwi
organisations, including Pics, Fix n Fog, Synlait, Cooperative Bank, Kiwibank, Kathmandu and Stuff.
It’s taken FMG almost three years to become a B Corp, partly due to the significant increase in
demand for certification, and partly because it’s not meant to be easy to achieve.
“We’re already experiencing the benefits of joining the B Corp community, with several parallels to
how many rural community groups typically run. For example, there is a real emphasis on sharing
ideas and taking a pragmatic approach to problem-solving, in a non-competitive manner within an
open and supportive environment”, says Adam.
“It’s also imperative for the Mutual’s future success that we continue to attract and retain the best
people to deliver on our Vision of helping to build strong and prosperous rural communities. Not only
is being a B Corp known to attract likeminded people, it also measures success against how well
those B Corp organisations look after them. Continuing to invest in our people is critical for FMG’s
future success, ensuring that we remain a relevant and sustainable insurer for the next 118 years”.
MEDIA CONTACT Emma Rowe, Sustainability Specialist – mobile 027 642 2253