This year, FMG marks two years as the first—and still only—New Zealand Aotearoa B Corp certified general insurer. That’s not just a badge. It’s a framework that keeps us accountable to people, planet, and our Members.
Our Members have been clear - they expect FMG to make a positive impact on rural communities. B Corp helps us turn good intentions into action across climate, community, and how we operate as a Mutual. Here are just some examples of how we’re delivering on Member expectation.
Turning values into action
- Backing wool, backing farmers: Wool carpet is now standard in all new FMG offices, including the recently opened Ashburton and Matamata offices. Where carpet isn’t practical, we’re using wool in furnishings and fit-outs. It’s a simple way we support sheep farmers and promote a renewable, circular fibre.
- Living local: FMG employees continue to work in the communities we serve. We’re local, with 31 offices spread across rural and provincial New Zealand Aotearoa.
- Be A Tidy Kiwi partnership: We’ve joined forces with the iconic Be A Tidy Kiwi charity to help promote the benefits of wool. We’re in the early stages of this partnership with more initiatives on the horizon
Mutuality in action
As a Mutual, FMG reinvests profits back into the business - not into overseas shareholders. This year, we delivered around $35 million in premium reductions across several products. This has resulted in the potential for individual premium decreases or relatively smaller premium increases for clients holding those products.
We also supported rural communities by sponsoring and attending over 700 events from lamb and calf days and regional dog trials to rural classics like Golden Shears and FMG Young Farmer of the Year Contest.
Wellbeing that lasts
We celebrated 10 years of Farmstrong, the rural wellbeing initiative FMG founded with the Mental Health Foundation, with ACC subsequently joining as a Strategic Partner. Now a Charitable Trust, Farmstrong continues to improve the wellbeing of over 20,000 farmers and growers helping everyone within rural communities to see themselves as the most important asset.
Planning for tomorrow
We’ve published our second Climate related Disclosures report. These reports aren’t just compliance, they’re how FMG plans today for what New Zealand Aotearoa could look like in 50+ years. That means building resilience, stress-testing our cover against extreme weather, and making sure insurance stays fair and affordable for our Members.
We’re already achieved our 2030 voluntary 30% Greenhouse Gas reduction target, and we’ve done it without relying on offsets.
Looking back to move forward
FMG’s roots go back to 1905, when farmers came together to protect what mattered most. It wasn’t called “sustainability” then—it was common sense. That same thinking guides us today. By staying true to our Mutual model and the discipline of B Corp, we’re building a business that’s resilient, responsible, and committed to being here for the next 120 years.
