FMG’s purpose is to deliver a better deal for rural New Zealand Aotearoa. This purpose has guided FMG for more than 120 years, shaping how we support our clients and Members, how we operate as a mutual, and how we make decisions for the long term. It speaks to why we exist and continues to anchor our values, our approach, and our strategy.
In 2025, FMG launched its strategy Te Ara Tika – The Way Forward. Te Ara Tika sets out how FMG will deliver on its purpose over the medium to long term. As we’re owned by our Members, we want to be clear about where we’re focusing our efforts. This builds on FMG’s strong heritage and deep connections with farming and growing, while reinforcing the importance of staying closely connected to our clients and Members.
Te Ara Tika is brought to life through five key pillars
Engaging and empowering our people is about building a vibrant, inclusive, and high‑performing culture where everyone belongs, feels engaged, and is supported to do their best work. This enables our people to focus on delivering exceptional experiences for clients and Members. Central to this focus is an understanding of what the future of work means for FMG as a mutual and for the people who work here.
Accelerating our digital and data capabilities is focused on improving how clients and Members interact with FMG. This includes the ongoing development of digital platforms such as FMG Connect, designed to make it easier for clients to engage with us. A key priority is continuing to enhance the claims experience, particularly at the moments when clients need to make a claim and then manage it.
Driving sustainable growth is centred on fostering long‑term relationships with clients and Members. For FMG, this means getting closer to farmers and growers, strengthening relationships over time, and providing value through advice and insurance solutions that support their businesses and livelihoods.
Excelling at insurance focuses on strengthening FMG’s core insurance offerings and ensuring they remain fit
for purpose. Over the coming years, clients and Members can expect to see changes to FMG’s propositions as we continue to evolve our solutions to better meet the needs of farmers and growers.
Maintaining our regulatory and social licences to operate is about ensuring FMG remains a sustainable and resilient mutual. This includes meeting our obligations as an insurer and responding thoughtfully and responsibly to challenges such as climate change, so we can continue to support rural New Zealand Aotearoa into the future.
FMG takes its purpose seriously. It drives our strategy, our ambition, and who we are as an organisation. While the pace and nature of change can be challenging, Te Ara Tika is designed to be agile, to evolve over time, and to support FMG in growing alongside rural New Zealand Aotearoa for at least the next 120 years.
